Primarily Commissioned Examine Rwandan Environment-Free samples

Question: Discuss About The Primarily Commissioned To Examine Rwandan Environment? Answer: Introduction Envato is a tech firm that is headquarteredin Melbourne, Australia. This firm is anticipating to expand its market further to the African state by investing in Rwanda, a country which is found in Eastern part of Africa. It is incumbent to note that this firm is carrying out an assessment of the environment of the region in thebid of it investing in the said country if it establishes that the environment is most suitable for a foreign firm to invest there. This report is geared towards ascertaining some of the risk assessment techniques employed in the bid of determiningthe Rwandan market for investment. Envato is prepared to employ the use of Foreign Direct Investment to secure a chance in this new market considering some of the underlying factors at hand (Wild, Wild Han, 2014). This work will therefore evaluate both the internal and external factors of the said environment in the view of providing requisite information on the suitability of the region for investment. This in essenc e has to go hand in hand with carrying out the PESTLE analysis to ascertain this case for further recommendation to the senior management of the organization. PESTEL Analysis The PESTEL analysis is very important for the marketers to analyze the macro-environmental factors within the business environment (Jurevicicus 2013). This analysis of the macro-environmental factors helps the marketers to find out the problems and solutions. It also helps to assess the probable strengths and weaknesses of the business. The PESTEL analysis for Envato if they want to set up their business in Rwanda is as follows :- Political factors Rwanda is a politically stable country though there have been many political problems in the past (Jurevicicus 2013). The government has taken strict actions against those who intend to spread genocide within the country. Strict laws have been made to prevent unruly actions. So, Envato can set up their business firm over there with assurance from the government that they will be given security (Envato 2017). The different policies of the government have to be analyzed to avoid further complications. Economical factors Economically, Rwanda has been a torn country during the 1990s because of the genocides taking place there and the economy was completely shattered. They are now trying to get back their lost ground for economical development. So, it will be a great boost for Envato if they set up their firm there (Envato 2017). It would be helpful for the countrys economy if more companies come up there. Once, Envato begins to flourish, more companies will invest there; Rwandas economy will be rejuvenated. Though, there are some risk factors but they should look to take the risk to gain the African market (Weinstein and Cahill 2014). Social factors Social factors include the demographic characteristics of the country and the environment the firm is going to be set up (Jurevicicus 2013). The growing population of Rwanda and the children there will be interested to come into the web designing sector and also the animation sector that would also help to make the economy of the country stronger. The children can learn the art of web designing and go to bigger countries to show their skills. The health consciousness and the population growth will be given attention once they start to develop their business (Kelsall 2013). Technological factors Since, Envato has been a leading organization in applying technology for their works, it would be only appropriate for them to use the technology in their new target market (Envato 2017). There will be new horizons for application of technology in the African continent and a new development will be welcome there. This would lead to the enhancement to the growth of the country and the organization as well (Kelsall 2013). Environmental factors If the company chooses to set up their business there, the scarcity of raw materials and the weather conditions of the country has to be looked into (Jurevicicus 2013). Africa is generally considered as a hot continent and so they will have to manage their resources accordingly. They have to provide proper facilities to their employees. They also have to progress with their business as a sustainable company in an ethical way. They also have to maintain the carbon footprint targets by the Rwandan government. Legal factors Envato has to look upon the health and safety of their employees. As it is a developing country, the health facilities are expected to be not up to the mark. They have to ensure that their employees get proper treatment. Equal opportunities should be presented to the Australian and the native people of Rwanda in terms of employment. The consumer rights and laws of the country have to be obeyed by Envato to avoid any kinds of strict action against them. The aspects of product safety and product labeling have to be maintained by the company so that all the legal guidelines are followed (Jurevicicus 2013). CompetitorAnalysis There is very stiff competition in the market by the foreign firms who are well established. It is ideal to state that most of the Chinese firm are well established and this gives them advantage to the operations of their businesswell considering the fact that China was the first foreign country to invest in Rwanda after the 1994 genocide (Hill, Hult, Wickramasekera, LieschMacKenzie, 2017). This basically implies that they are many Chinese companies that have diversified their market and thereby it will be a herculean task for Envato to initiate its tech industry there due to trust the said ventures have made in the region (Meyer Peng, 2016). Risk Management Considerations There are multiple risk management issues that the new entrant to the market has to consider before investing there. First, Envato has to determine whether their product would be ideal in the market and to what extent would it satisfy the needs of its market (CravinoLevchenko, 2016).Similarly, it is the prerogative of the nation to evaluate or rather assess the volatility rate of the business investing there. This would put them at a better position to know the level of insurance that they are expected to take depending on thenew market for the sustainability of the venture. Conclusion Conclusively, Rwanda is a viable environmentfor investmentsespecially by the foreign firm has it has good policies and measures that do encourage such investments in the nation. However, there are some of the factors that an individual has to consider before initiating their investing there. This is whether the businesswould be suitable in this environment. References Beamish, P., 2013.Multinational Joint Ventures in Developing Countries (RLE International Business). Routledge. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014.International business. Pearson Australia. Cravino, J. and Levchenko, A.A., 2016. Multinational firms and international business cycle transmission.The Quarterly Journal of Economics, p. qjw043. Envato. (2017). Envato - Top digital assets services. [online] Available at: https://envato.com/ [Accessed 2 Jun. 2017]. Forsgren, M. and Johanson, J., 2014.Managing networks in international business. Routledge. 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